Test of the Month:

With or Without the Personalized Message?

Key Performance Indicator (KPI): Open rate, Conversion Rate (donations/opens), Response Rate (donations/delivered emails)

Traffic Source: Existing email list

Difference between versions:

Version A: Personalized preview pane email copy (in black), displaying the reader’s first name and state, then stating the ask
Version B: Generic email copy stating the ask

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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