Test of the Month:

Without or with zeros?

Key Performance Indicator (KPI): Add-to-cart clicks, visits/order, Revenue Per Visitor (RPV)

Traffic Source: Direct, search, referral, organic, paid, affiliate, email list

Difference between versions:

Version A: Item presented without zeros after the dollar amount ($19)
Version B: Item price presented with zeros after the dollar amount ($19.00)

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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