Test of the Month:

Whoa, Man, Or Woe The Men… Which Homepage Worked Better?

Traffic Source: Direct traffic; 5% of new visitors who entered the site through the homepage

Goal:
Increase overall purchase completion


Difference between two:
Version A: Homepage featuring just a woman
Version B: Homepage w/ images segmented by gender, featuring a woman & a man

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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