Test of the Month:

Do two CTA’s compete or convert?

Key Performance Indicator (KPI): Clicks to pre-qualification and application submission rate

Traffic Source: All traffic from direct, search, referral, organic, paid, affiliate, or social channels

Difference between versions:

Version A: Auto financing page with one Call To Action (CTA) button, in blue, stating “Learn More”
Version B: Auto financing page with two CTA buttons, one, in green, stating, “Get Pre-Qualified” the other directly below, in blue, stating, “Learn More”

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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