Test of the Month:
Do two CTA’s compete or convert?
Key Performance Indicator (KPI): Clicks to pre-qualification and application submission rate
Traffic Source: All traffic from direct, search, referral, organic, paid, affiliate, or social channelsDifference between versions:
Version A: Auto financing page with one Call To Action (CTA) button, in blue, stating “Learn More”
Version B: Auto financing page with two CTA buttons, one, in green, stating, “Get Pre-Qualified” the other directly below, in blue, stating, “Learn More”