Test of the Month:

When trying to sell a home, should you show finances or features?

Key Performance Indicator (KPI): Click-to-open rate

Traffic Source: Existing email list of subscribers who indicated an interest in real-estate investing

Difference between versions:

Version A: focused on the property's financial commitment and yield
Version B: focused on the property’s features

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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