Test of the Month:

To guarantee privacy or not to?

Key Performance Indicator (KPI): Form submissions

Traffic Source: Visitors, predominately working in the B2B space, interested in email marketing software, marketing automation, and lead nurturing tools. Traffic arrived from direct, search, referral, organic, paid, or social channels, or an existing email list

Difference between versions:

Version A: eBook sign-up page with no privacy guarantee under the main CTA button
Version B:eBook sign-up page with privacy guarantee under the main CTA button (Copy reads: “100% privacy guaranteed. Unsubscribe at any time.”)

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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