Test of the Week:
To guarantee privacy or not to?
Key Performance Indicator (KPI): Form submissions
Traffic Source: Visitors, predominately working in the B2B space, interested in email marketing software, marketing automation, and lead nurturing tools. Traffic arrived from direct, search, referral, organic, paid, or social channels, or an existing email listDifference between versions:
Version A: eBook sign-up page with no privacy guarantee under the main CTA button
Version B:eBook sign-up page with privacy guarantee under the main CTA button (Copy reads: “100% privacy guaranteed. Unsubscribe at any time.”)