Test of the Month:

The Count Is On! Or Don’t Count On It? Which Version Increased Product Purchases?

Goal: Increase the number of product purchases.

Traffic: Email, Organic, Direct, Affiliates, Display, Paid Search (in that order)

Difference between two:
Version A:
Product detail page featuring a brown women’s blazer with a countdown timer at the bottom (red circle added for editorial emphasis)
Version B: Same page, but without the countdown timer

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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