Test of the Month:
The Count Is On! Or Don’t Count On It? Which Version Increased Product Purchases?
Goal: Increase the number of product purchases.
Traffic: Email, Organic, Direct, Affiliates, Display, Paid Search (in that order)
Difference between two:
Version A: Product detail page featuring a brown women’s blazer with a countdown timer at the bottom (red circle added for editorial emphasis)
Version B: Same page, but without the countdown timer