Test of the Month:

Does a text or icon menu work best for desktop users?

Key Performance Indicator (KPI): Clicks on the navigation menu

Traffic Source: Desktop users coming through direct, search, referral, organic, or social channels

Difference between versions:

Version A: Landing page with a traditional text-based desktop navigation menu
Version B: Landing page with “hamburger style” navigation menu (typically used for mobile)

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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