Test of the Month:

Should you tell users upfront what’s required in the sign-up process?

Key Performance Indicator (KPI): Completed checkouts

Traffic Source: Direct, search, organic, paid, social channels, as well as an existing email list

Difference between versions:

Version A: Short statement above the “Continue” Call To Action button, outlining sign-up requirements
Version B: No statement outlining sign-up requirements

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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