Test of the Week:

Which subject line drove increased engagement?

Key Performance Indicator (KPI): Unique open rate, unique click rate, unique click to open rate

Traffic Source: Existing email list comprised of UK-based subscribers

Difference between versions:

Version A: Email subject line without emojis
Version B: Email subject line with a clock emoji at the start and end of the text

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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