Test of the Month:

Which subject line converted best?

Key Performance Indicator (KPI): Email open rate

Traffic Source: Existing email list

Difference between versions:

Version A: Subject line stating, “The Virgin Holidays Sale – hot offers. . . cool prices!”
Version B: Subject line stating, “Where shall we go today? Just for you”

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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