Test of the Month:
Would a rose by any other name smell as sweet (or sweeter)?
Key Performance Indicator (KPI): Number of gross subscribers
Traffic Source: Targeted at new customers arriving from TV, paid, or organic sources who have neither subscribed nor signed up for a free trialDifference between versions:
Version A: Text title describing the name of the package available for purchase (eg. All Canadian Records)
Version B: Text title using catchy titles to sell the package (eg. Canada Discovery)