Test of the Week:
Question-led or Instruction-led copy?
Key Performance Indicator (KPI): Lead captures/sign-ups, account subscriptions
Traffic Source: Desktop users viewing selected pages on IG’s UK domain tDifference between versions:
Version A: Overlay with question-led copy: “Do you trade shares? Take your portfolio to the next level with our free three-part guide.”
Version B: Overlay with instruction-led copy:“Enter your name and email address to get our free three-part guide.”