Test of the Month:

Question-led or Instruction-led copy?

Key Performance Indicator (KPI): Lead captures/sign-ups, account subscriptions

Traffic Source: Desktop users viewing selected pages on IG’s UK domain t

Difference between versions:

Version A: Overlay with question-led copy: “Do you trade shares? Take your portfolio to the next level with our free three-part guide.”
Version B: Overlay with instruction-led copy:“Enter your name and email address to get our free three-part guide.”

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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