Test of the Month:

The Power of Allowing Users to Opt-In

Key Performance Indicator (KPI): Conversion rate lift

Traffic Source: Mobile traffic not currently on the email list

Difference between versions:

Version A: Test Variation (featuring the entrance email capture + the persistent email capture nanobar for users who don’t submit their email address on entrance)
Version B:Control Group (featuring only the entrance email capture experience)

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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