Test of the Month:

When do overlays work best?

Key Performance Indicator (KPI): Completed email sign-ups

Traffic Source: All mobile and desktop traffic that had not previously signed up for the newsletter

Difference between versions:

Version A: Email sign-up overlay without a $10 off incentive
Version B: Email sign-up overlay with a $10 off incentive

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
Loading ... Loading ...