Test of the Month:

Is Less Always More?

Key Performance Indicator (KPI): Clickthrough rate (CTR) to receive an insurance quote

Traffic Source: Mobile users

Difference between versions:

Version A: Longer mobile product page that provides additional context
Version B: Shorter mobile product page without additional context, leaving only actionable information

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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