Test of the Month:

Does including an image above your CTA prompt button clicks?

Key Performance Indicator (KPI): Clickthrough rate to product pages

Traffic Source: Direct, search, referral, organic, and paid

Difference between versions:

Version A: Image displayed above the “Shop Now” CTA button
Version B: No image displayed above the “Shop Now” CTA button

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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