Test of the Month:

Are incentives always the key to conversions?

Key Performance Indicator (KPI): Email campaign donation rate

Traffic Source: All Traffic

Difference between versions:

Version A: Email campaign without a free reward advertised in the email
Version B: Email campaign with a message stating, “Donate $50 or more and select a bison-themed thank you gift”

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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