Test of the Month:

Which Hero Image Won on Desktop, But Lost on Mobile?

Key Performance Indicator (KPI): Clickthrough rate (CTR) and Revenue Per Visitor (RPV)

Traffic Source: All traffic, segmented by desktop and mobile device

Difference between versions:

Version A: Hero image showing a brunette model with hair extensions
Version B: Hero image showing a blonde model before and after affixing hair extensions

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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