Test of the Week:

Which email capture experience won?

Key Performance Indicator (KPI): Email submission rate, Conversion rate

Traffic Source: Any visitor not already on the Novica email marketing list

Difference between versions:

Version A: 11 Native placements across the website - on click, they trigger an email capture overlay.
Version B: Control Group - no native placements across the website.

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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