Test of the Month:

Creating compelling copy

Key Performance Indicator (KPI): Sign-ups for the loyalty program

Traffic Source: Direct, search, referral, organic, paid, search located in the Eastern Massachusetts and Southern New Hampshire

Difference between versions:

Version A: Nav bar CTA copy stating, “Save 50%”
Version B: Nav bar CTA copy stating, “VIP Express”

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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