Test of the Month:

Which copy converts better?

Key Performance Indicator (KPI): Form submissions, after clicking on the Call To Action (CTA) button

Traffic Source: Local homeowners, residing Southern New Hampshire. Arrived at the Culligan New Hampshire site through direct, search, referral, or organic channels

Difference between versions:

Version A: Landing page with Call To Action (CTA) button stating, “Get A Quote”
Version B: Landing page with CTA button stating, “Get Pricing”

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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