Test of the Month:
Which copy converts better?
Key Performance Indicator (KPI): Form submissions, after clicking on the Call To Action (CTA) button
Traffic Source: Local homeowners, residing Southern New Hampshire. Arrived at the Culligan New Hampshire site through direct, search, referral, or organic channelsDifference between versions:
Version A: Landing page with Call To Action (CTA) button stating, “Get A Quote”
Version B: Landing page with CTA button stating, “Get Pricing”