Test of the Week:

Boxes or Rows? Which Format Converts Better?

Key Performance Indicator (KPI): Clickthrough rate on “Add to Basket” button

Traffic Source: All traffic

Difference between versions:

Version A: Product page with pricing information displayed in boxes
Version B:Product page with pricing information displayed in rows

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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