Test of the Month:
Is it best to feature your app installer banner? Or leave it off?
Key Performance Indicator (KPI): Mobile app registration
Traffic Source: All iOS mobile users who either arrived from direct, search, referral, organic, paid, affiliate or social traffic sources or was subscribed to an email list of existing banking customersDifference between versions:
Version A: Mobile banking site with NatWest app installer featured at the top
Version B:Mobile banking site without the NatWest app installer box