Test of the Month:

Should you add or avoid putting a link directly under your main CTA?

Key Performance Indicator (KPI): Average Order Value

Traffic Source: Desktop visitors who reached a product display page. Traffic was comprised of direct, search, referral, organic, paid, affiliate, social or subscribers from an existing email list

Difference between versions:

Version A: Add to basket CTA with no secondary child link directly underneath
Version B: Add to basket CTA with a secondary child link directly underneath

Take your guess now.

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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