Test of the Month:
Should you add or avoid putting a link directly under your main CTA?
Key Performance Indicator (KPI): Average Order Value
Traffic Source: Desktop visitors who reached a product display page. Traffic was comprised of direct, search, referral, organic, paid, affiliate, social or subscribers from an existing email listDifference between versions:
Version A: Add to basket CTA with no secondary child link directly underneath
Version B: Add to basket CTA with a secondary child link directly underneath