How to Successfully Set-Up a CRO Program – From Start to Finish

Do you understand a conversion funnel inside out? Do you know how to properly measure KPIs and report them appropriately? Are you aware of how to accurately develop data-driven hypotheses that inform your CRO program and testing plans? If not, you need to read this eBook.

Whether you’re a seasoned Conversion Rate Optimization (CRO) expert, or just new to the field, this comprehensive guide will tell you everything you need to know about setting-up a successful CRO program, from beginning to end.
In this step-by-step guide, you’ll learn:

  • Exactly what CRO is, what a conversion funnel is, and how you can use it to improve your digital marketing efforts
  • What qualitative and quantitative tools you need to successfully perform CRO and A/B testing
  • The importance of data-driven hypotheses, statistically sound testing techniques
    What KPIs are how to report them properly