Behavioral Playbook: Behavioral Email



 

We’re done saying email isn’t dead. So long as you utilize email in the right way–it will be the most valuable tool you have to communicate with your audience. They key is utilizing email in a behavioral way. In this piece we’ll introduce you to the concept of behavioral email, as well as let you listen in on a bunch of conversations with industry leaders in the email space discussing how to make email more people-based and awesome. They key to winning the email game is finding the right folks to sign up to your email list and sending them the right messages. When you’re done with this awesome introduction, check out our awesome guide on Behavioral Email here