BEHAVE Meta Analysis: Overlays
The Ultimate Guide to Overlays
If you do digital marketing, it’s a question you’ve surely asked yourself: do overlays really work?
We’ve dug into the data – analyzing 16 case studies, dating from 2012 – to determine whether overlays work, when, and where they perform best.
Check out this ultimate guide to overlays to learn:
- Whether overlays still work today
- What types of overlays work best, when
- The factors you should consider before implementing an overlay on your site