BEHAVE Meta Analysis: Overlays

The Ultimate Guide to Overlays

If you do digital marketing, it’s a question you’ve surely asked yourself: do overlays really work?

We’ve dug into the data – analyzing 16 case studies, dating from 2012 – to determine whether overlays work, when, and where they perform best.
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Check out this ultimate guide to overlays to learn:

  • Whether overlays still work today
  • What types of overlays work best, when
  • The factors you should consider before implementing an overlay on your site