[BEHAVE 2017 RECAP] Marketing a Niche Business

 

In our final speech from the incredible BEHAVE 2017, watch Gwen Bennet, SVP of eCommerce at Destination Maternity as she discusses niches in marketing. Testing your way to understanding your audience is all about finding the behavioral moments that prove the unique space your brand lives in. Finding all those moments, regardless of intent level, is how you build your brand’s niche in the digital ecosystem.