Element: Copy

April 25, 2017

Would a rose by any other name smell as sweet (or sweeter)?

April 05, 2017

Which ad won?

February 28, 2017

Does specificity affect user engagement?

February 21, 2017

The Power of CTA Copy

January 17, 2017

Which copy converts better?

January 10, 2017

To guarantee privacy or not to?

December 20, 2016

When trying to sell a home, should you show finances or features?

December 14, 2016

Question-led or Instruction-led copy?

November 08, 2016

Should Your Call To Action Stress Urgency or Important Information?

August 24, 2016

Installments or Total Price? What drove purchases?