Today, there are an endless number of ways for marketers to drive new and qualified traffic to their businesses for…Read More
My ads are driving a lot of traffic, but I’m not seeing the ROAS I expected. What can I do to get more value from the traffic being driven to my website?
It’s not just about the ad, it’s about the ad experience. Today, the majority of businesses depend too much on…Read More
A contributing post by Chip Overstreet, VP of Business Development from Affirm. I read an interesting article the other day…Read More
I have an eCommerce company, and I’m running my own Facebook ads. How do I know how much to bid in order to drive the highest returns?
We recommend focusing on CPA, cost per acquisition (or as Facebook calls it, oCPM- optimized Cost Per Mille), to start.…Read More
Facebook advertising is critically important in this day and age. With 1.65 billion people actively using Facebook (1 in 5…Read More
Let’s start with the cookie. A cookie is a text file containing information about a user that a web server…Read More
I’m worried about the effect of unsubscribe rates on my email deliverability. What can I do to address this?
It’s pretty simple. Address your concern for industry unsubscribe rates by ensuring your email marketing strategy is not conducive to…Read More
Behavioral Email: identifies previously anonymous website traffic, unlocking people-based marketing channels and triggering high-impact emails customized to an individual’s behavior.…Read More
If used correctly, email addresses can play a driving role in your business. Just think about everything you use your…Read More