Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention)
WhichTestWon's Analysis: (Click back to see versions A & B)
Version A increased sign ups 45%, increased average order value 2.8%, and decreased the page’s exit rate 10.3% when compared to Version B.
Although Grasshopper didn’t measure video buttons as a specific factor, we were impressed enough with what they did measure to give this test an Honorable Mention in our 2009 Testing Awards in the Video Testing category.