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Grasshopper A/B Tests Its ‘How It Works’ Page: Which Version Increased Sign-ups? (Testing Awards Honorable Mention)

WhichTestWon's Analysis: (Click back to see versions A & B)

Version A increased sign ups 45%, increased average order value 2.8%, and decreased the page’s exit rate 10.3% when compared to Version B.

Although Grasshopper didn’t measure video buttons as a specific factor, we were impressed enough with what they did measure to give this test an Honorable Mention in our 2009 Testing Awards in the Video Testing category.

Grasshopper conducted the test inhouse as part of an ongoing series using Adobe Test&Target (see tech profile) technology. Four versions of the page were tested.

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Winning Version


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