Results for:

PPC Landing Page Copy Test – Does Matching Headline & Body Copy to Your Initial Ad Copy Really Matter? (Version A = Matched; Version B = General)

WhichTestWon's Analysis: (Click back to see versions A & B)

Version A increased lead form submissions by 115%.

Big Giant Conversions conducted this test using Liveball by ion Interactive forCalifornia Closets.

The winning version changed the heading and subheading on this landing page to match PPC ad copy identically, instead of using more general ‘catch-all’ copy.

The results of this test are obvious to any experienced online marketer. Copy relevancy – down to a keyword level – really matters. We hope this test helps more marketers convince their HIPPOs to let them launch and test multiple landing pages, instead of relying on catch-alls.

View another lead gen test by California Closets

> Tweet that you ‘Got it Right’ here.
> Tweet that you ‘Got it Wrong’ here.

Winning Version


Reader Guesses:

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