PPC Landing Page Copy Test – Does Matching Headline & Body Copy to Your Initial Ad Copy Really Matter? (Version A = Matched; Version B = General)
WhichTestWon's Analysis: (Click back to see versions A & B)
Version A increased lead form submissions by 115%.
The winning version changed the heading and subheading on this landing page to match PPC ad copy identically, instead of using more general ‘catch-all’ copy.
The results of this test are obvious to any experienced online marketer. Copy relevancy – down to a keyword level – really matters. We hope this test helps more marketers convince their HIPPOs to let them launch and test multiple landing pages, instead of relying on catch-alls.