Which Search Box Increased Both General Search & Advanced Search (Online Testing Awards Winner)
WhichTestWon's Analysis: (Click back to see versions A & B)
Version B, the one with the dark background and white ‘Advanced Search’ text increased general search by 13.2% at a 98.6% confidence rate & increased advanced search by 56.3% at a 99.8% confidence rate. This test won a Gold Ribbon in WhichTestWon’s 2014 Online Testing Awards.
Alinc Technologies, a full-spectrum IT solutions provider, conducted this test with the help of Klinke Marketing usingOptimizely. This test included only traffic from organic and paid search.
This was a clean search box test, nothing else changed between the two variations.
Site search is integral to your site’s success. People can’t buy what they can’t find! You need to make sure they can quickly and easily find your search box. Statistically people who use site search are more likely to convert, insofar as they can find what they are looking for on the page one.
If you are confident in your back-end search capabilities, make sure you highlight your search box to avoid unnecessary bounces or exits!
Click here to see another 2014 award winner by Alinc Technologies
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