About

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BEHAVE.org is the first publication dedicated to the education and enhancement of performance-based marketing through the advancement of behavioral marketing. BEHAVE.org is an evolution of WhichTestWon.com, elevating the conversation from testing, and conversion rate optimization to behavioral marketing, economics and psychology.

This community was developed to create an environment for like-minded marketers to share ideas and be inspired by their peers, perpetuating experimentation and next-generation optimization tactics. As the industry evolves, it is our mission to be the unbiased resource for performance marketers looking to advance their programs and be on the cusp of innovation.