Today, there are an endless number of ways for marketers to drive new and qualified traffic to their businesses for…Read More
My ads are driving a lot of traffic, but I’m not seeing the ROAS I expected. What can I do to get more value from the traffic being driven to my website?
It’s not just about the ad, it’s about the ad experience. Today, the majority of businesses depend too much on…Read More
A contributing post by Chip Overstreet, VP of Business Development from Affirm. I read an interesting article the other day…Read More
I have an eCommerce company, and I’m running my own Facebook ads. How do I know how much to bid in order to drive the highest returns?
We recommend focusing on CPA, cost per acquisition (or as Facebook calls it, oCPM- optimized Cost Per Mille), to start.…Read More
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