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What is a ‘clean’ test and why should I ensure my tests are ‘clean’?

Let’s back up and start with the basic definition of a test.   A test is something we run to…

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What is Behavioral Marketing?

Let’s start with the definition of Behavioral Marketing: Behavioral Marketing is a new marketing channel based around the action of…

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How do I identify digital body language?

Every website visitor has unique behaviors they display while browsing that provide insight into their level of conversion intent –…

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How do you generate and prioritize your testing pipeline?

When you’re brainstorming new test ideas, start with a deep-dive of your business.  Take a look at your analytics, so…

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What’s the best approach to determining the success of your Adwords campaigns?

There’s a 2 step process when it comes to determining the success of your Adwords campaigns.  While you’ll start by…

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