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What is the 92:1 Ratio?

Today, there are an endless number of ways for marketers to drive new and qualified traffic to their businesses for…

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My ads are driving a lot of traffic, but I’m not seeing the ROAS I expected. What can I do to get more value from the traffic being driven to my website?

It’s not just about the ad, it’s about the ad experience. Today, the majority of businesses depend too much on…

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The “Tinderization” of Retail, the Heisman Trophy, and that new set of Winter Tires

A contributing post by Chip Overstreet, VP of Business Development from Affirm. I read an interesting article the other day…

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I have an eCommerce company, and I’m running my own Facebook ads. How do I know how much to bid in order to drive the highest returns?

We recommend focusing on CPA, cost per acquisition (or as Facebook calls it, oCPM- optimized Cost Per Mille), to start.…

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Why are Facebook ads all the rage?

Facebook advertising is critically important in this day and age. With 1.65 billion people actively using Facebook (1 in 5…

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